What Are We Doing?

WHAT WE ARE DOING

UGG works with worldwide customs authorities and law enforcement agencies to find and stop the shipment of counterfeit goods, preventing them for getting to unsuspecting customers like you. UGG also actively works to take down counterfeit websites, sponsored links, online auctions, and trade board listings.

We use the latest security to help ensure authenticity. Every authentic UGG and I Heart UGG product comes with a security feature contained in a reflective security label sewn into the left shoe or boot and/or security sticker on the shoebox, allowing instant authentication of genuine UGG products. Click here for more information on how you can be sure you’re buying authentic product.

FOR RECENT COVERAGE OF OUR EFFORTS TO COMBAT COUNTERFEITING,
CLICK ON SOME OF THE NEWS STORIES BELOW:

HSI Seizes $30 Million in Counterfeits in Boston, MA

Taking Down a £100,000 Counterfeit UGG eBay Empire

Inside the $500 Billion World of Counterfeiting

Law Enforcement Cracks Down on 2,500 Counterfeit Websites

NY Officials Smash Counterfeit Ring

Twenty Nine Charged in New Jersey